Many dark skinned women from Africa, the Caribbean and other parts of the world share this problem and have to battle with it every day of their lives. For them, their skin color is such a disadvantage in a world where all the good stuff seems to be associated with the white and light skinned folks - Power, Success, Recognition, Beauty, Respect Attractiveness, etc. They believe that being light skinned would improve their prospects for Attention, Love, Acceptance, etc. This unfortunate trend has come about largely due to Low Self-esteem rising from various cultural, colonial, and modern day discriminatory experiences. But should this be a credible reason to bleach one's skin. Is it worth the trouble and health risk? Should black women accept this as their place? Should they conform and attempt to assimilate by bleaching their beautiful, God-given skin just to satisfy some beliefs, and to hopefully catch the attention & acceptance of others.